Executive presence & brand alignment
1-Day Intensive
- Define an executive brand aligned with enterprise values
- Master the micro-skills of presence: voice, posture, camera
- Deliver high-impact messages and manage stakeholder dynamics
Executive Readiness
Executive Impact™
When perception shapes opportunity, your leaders become the brand.
Equipping C-suite leaders, spokespeople, ERG leaders, senior managers and client-facing teams to drive, inspire and protect the brand in every moment of visibility.
- Boardrooms
- Stages
- Cameras
- Media interviews
- Town halls
- Stakeholder briefings
- Panels & podcasts
- Crisis rooms
Beyond media coaching
Not a workshop. Reputation infrastructure.
The challenge is rarely expertise. It is that expertise does not always translate into clear, confident, brand-aligned communication under pressure. Built from the realities of newsrooms, boardrooms and crisis rooms, Executive Impact™ prepares leaders to protect reputation, build trust and advance the organization's goals.
Typical media coaching
- Generic talking points and mock interviews
- One-off sessions with no follow-through
- Delivery polish, separate from the brand
- Crisis treated as someone else's job
Executive Impact™
- Executive messaging aligned with the enterprise narrative
- Crisis readiness built in, with live simulation
- Filmed before-and-after measurement
- A 90-day thought leadership and crisis plan per leader
Program formats
Modular by design. Each format builds on the last.
1Step 1
2Step 2
Excel on stage & on camera
2-Day Immersion
- Structure talks and briefings that land
- On-camera fundamentals: framing, light, energy, virtual delivery
- Stagecraft: confidence, pacing, audience interaction
- A thought leadership cadence calendar
3Step 3
Crisis & high-stakes readiness
3-Day Executive Impact™
- Comprehensive assessment and presence transformation
- Crisis simulation: stakeholder mapping and rapid response
- Media training: tough questions, sound bites, pivoting
- Filmed executive briefing and press Q&A
- An organizational crisis plan and a 90-day plan per participant
Measurable outcomes
25%
Demonstrated improvement in on-camera presence, by before-and-after rubric
90-day
Thought leadership and crisis plan for every participant
Brand alignment
Executive brands aligned with the organization's brand
3
Modular formats, in-person, virtual or hybrid
Delivery & materials
- In-person, virtual or hybrid, with scalable cohort sizes
- Pre-work self-assessment
- Recorded practice with facilitated feedback, playbooks and templates
- Modular plans for executive thought leadership and crisis management
Client experiences
“Zakiya is an incredibly strategic and creative communications leader. She sees the whole chessboard and thinks three steps ahead in how to approach long-term initiatives and short-term responses.”
Evin ShuttGlobal CEO, 72andSunny
“As a speaker for nearly 30 years, Zakiya's coaching took me to another level.”
Nic CoberFounder & CEO, The BOW Collective
“I was to speak on stage to 900 people. I was given practical tips on exuding confidence and connecting with the audience — much more than the usual coaching focuses. I now use these skills daily.”
Jade Chang SheppardFormer Board Chair, Planned Parenthood
“I had an interview with CNN and I did the best that I knew how to do, based on my decades of experience. But what translates on stage does not always make the same impact on television. … I can tell you that there has been a distinct difference not only in my presentation but in my personal confidence, and also in the way that people are responding to me.”
Jonathan SprinklesKeynote Speaker, Bestselling Author
Led by Zakiya Larry Wolfe — former Global Chief Communications Officer, TV news journalist, author of Master the Media and crisis communications expert.
Prepare your leaders before the moment arrives.
Tell us about the challenge or opportunity in front of you. Every conversation is held in confidence.